Mr. Ed Rady joins DiaMedica as Senior Consultant, Licensing and Partnering. With nearly 40 years of wide-ranging pharmaceutical industry experience, Ed brings a diverse background as a traditional Pharmaceutical sales and marketing leader, a groundbreaking entrepreneur in medical communications, and CEO of the largest healthcare communications network in the world, Publicis Healthcare Communications Group. Ed’s expertise includes organizational leadership, strategic and portfolio planning, launch optimization, acquisitions and new product commercialization. Before joining DiaMedica, Ed was a founding partner of two healthcare strategy firms, Straticore Group and SE3 Partners, which focused on product commercialization strategies and valuation.  Prior to that, Ed was global CEO of Publicis Healthcare Communications Group, charged with the role of organizing, expanding, and managing the worldwide healthcare assets of the Publicis Groupe.  Among his many accomplishments prior to Publicis, Ed also held positions as Chief Strategic Officer, Medicus Group and President, Medicus Global Medical Education. Ed entered the communications side of the industry by founding Discovery International, a full-service medical education agency, after leaving a successful 15 year commercial and product management career at Abbott Laboratories.